Welcome TO SEA + EAST!

 My name is Zara, but you can also call me 婷. I was born in the UK but grew up in Hong Kong, returning to the UK at age 12.

My squiggly career path has led me from a law degree into a varied career in digital retail, ecommerce & tech. SEA + EAST is one of my passion projects! 

 I was inspired to launch SEA + EAST after noticing a wave of new creative businesses, founded by SE & East Asians.

I felt that there was a need for a platform to bring together & spotlight these independent businesses, their unique products and their creators. 

 To create a digital platform to feature SE & East Asian businesses, & build a tribe of digital leaders from the ESEA community.

"That's the thing about representation: you don't realize how powerful it is until you realize you've been missing it." - Awkwafina